01
Audit
Current spend, creative, funnel and analytics. A straight read on what's working and what's quietly wasting money - whether or not you hire us.
Digital marketing that answers to your P&L
Paid, organic and lifecycle run as one system by one team - measured against contribution margin, reported in plain language, and adjusted every month.
Paid media
Google Ads & Meta Ads
Most accounts we inherit are spending well and converting badly. We rebuild the structure around what actually earns - then hold it to a target you set, not a benchmark we invented.
Google Ads
- Search campaigns built on commercial-intent keywords, with negatives maintained weekly
- Shopping and Performance Max, driven by a clean, well-attributed product feed
- YouTube and Demand Gen for categories that need to be explained before they sell
- Conversion tracking and offline import, so bidding optimises on revenue not form fills
Meta Ads
- Creative testing as a system - a steady pipeline of angles, not one hero video
- Full-funnel structure: prospecting, retargeting and retention audiences kept separate
- Catalogue and Advantage+ campaigns for ecommerce and D2C
- Server-side tracking so iOS attribution loss doesn't blind the account
SEO
SEO & AI engine optimisation
Paid buys attention now; search compounds it. We work both, and increasingly a third surface - the AI assistants buyers ask before they ever open Google.
- Technical SEO: crawlability, site speed, schema, index hygiene
- Keyword and intent mapping tied to pages that can actually convert
- Local SEO and Google Business Profile for businesses with a catchment
- AI engine optimisation - structured content and entity clarity so assistants can quote you
Social
Social media management
Run as a channel with targets, not a posting chore. Previously ran editorial across 15+ brand and celebrity handles, including a campaign that took a Limca Book of Records entry.
- Content calendars planned against launches, seasons and search demand
- Community management - comments, DMs and reviews answered inside an agreed SLA
- Creator and influencer partnerships, briefed and measured like paid media
- Monthly reporting on reach, engagement and what it sent to site
Lifecycle
Email & WhatsApp marketing
The second order costs a fraction of the first. This is the cheapest revenue in most accounts and the most commonly ignored - one programme here reached 75% open rates and 25% purchase conversion.
- Welcome, abandoned cart, post-purchase and win-back flows
- WhatsApp broadcast and utility messaging, opt-in compliant
- Segmentation by behaviour and value, not by whoever signed up last
- Loyalty and membership programmes - one lifted retention 35%, holding at 82%
Content
Content & copywriting
Everything above needs words. Ours are written to rank and to sell - by people who've written for entertainment, SaaS, wellness and FMCG audiences.
- Landing pages and ad copy built around one job each
- Blog and editorial programmes mapped to search intent
- Brand messaging, positioning and tone of voice
- Product and listing copy for ecommerce catalogues
Automation
Marketing automation & CRM
The unglamorous plumbing that decides whether any of the above compounds. Set up once, documented, and handed over so it keeps running whether or not we're in the room.
- CRM setup and migration - HubSpot, Mailchimp, Brevo, Zenoti
- Lead capture, scoring and routing, with response SLAs that hold
- Inbound management: every enquiry across email, WhatsApp, DMs and forms, tagged and followed up
- Attribution and dashboards, so you can see which channel earned the order
Web
Websites & D2C stores
43+ WordPress and Shopify builds shipped. Fast, indexable and wired to analytics on day one - because ads pointed at a slow site are a tax you pay every click.
- Business websites, landing pages and D2C storefronts
- Shopify, WordPress, Magento and Squarespace
- Conversion rate work: structure, speed, checkout and forms
- Analytics, consent and event tracking configured properly
Add-ons
Extras we arrange when a campaign needs them
These support the campaign rather than lead it. Shoots and video are directed in-house by our creative co-founder, a certified photographer, so the creative comes out of the strategy instead of arriving from a studio that never saw the brief.
Product photographyCatalogue and lifestyle shoots
Video & reelsShoots, edits and ad cutdowns
Influencer partnershipsSourcing, briefing and measurement
Graphic designCreative assets and packaging
Company incorporationRegistration paperwork
Trademark assistanceFiling support for new brands
How we work
From scattered spend to a system that compounds
02
Plan & forecast
Channel mix, budget split and a target for each. We agree what success looks like in numbers before anything goes live.
03
Build the engine
Positioning and messaging, then creative, tracking and automation wired in - before a rupee or dollar of media goes out.
04
Launch & optimise
Campaigns go live in stages. Weekly work on bids, audiences and creative; email and WhatsApp catch everyone the ads bring in.
05
Report & compound
One monthly report in plain language. Winners scaled, losers cut, creative refreshed before it fatigues.
Start with the audit
Send us your current setup and we'll come back with a straight read on what's working, what isn't, and what we'd do first.
Book a call
Free tool
What could a fixed funnel be worth?
Set your numbers and see the gap between a typical account and a tuned one. Rupees or dollars, on benchmarks for each market.
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35%
-ROAS, tuned
Return on ad spend - revenue divided by media spend, before product costs.
-Orders / month
-Gross profit
Revenue at your margin, minus the ad spend. The number that decides whether the channel is working.
Illustrative only, on published benchmarks for each market. Not a forecast and not a promise. Open the full calculator for the explainers and to have the breakdown sent to you.
Engagements
Three ways to work with us
Every engagement is scoped to your category and stage - these are the usual shapes.
| Audit & strategy One-off, 2-3 weeks |
Full account, funnel and analytics audit. Channel plan, budget forecast, messaging direction and a prioritised roadmap you can hand to any team - including your own. |
|---|---|
| Managed marketing Monthly retainer |
We run the channels. Paid media, SEO, social, lifecycle and content - scoped to the mix that fits your margin, with weekly optimisation and monthly reporting. |
| Project work Fixed scope |
A website or store build, a launch campaign, a CRM and automation setup, or a marketplace onboarding. Defined deliverables, defined end date. |
Pricing depends on scope, category and market. Tell us what you sell and we'll quote against a plan, not a rate card.
Questions
Before you ask
Do you take over existing ad accounts, or start fresh?
Usually we take over. You keep ownership of the account, the data and the history - we work inside your Google and Meta assets, never our own. If the structure is beyond saving we'll rebuild inside the same account rather than start a new one and lose the learning.
What's the minimum ad spend you'll work with?
There isn't a hard floor, but below roughly ₹1.5-2 lakh a month in media the fee starts eating the budget. At that stage we'd usually recommend an audit and a project build first, then bring in management once the spend justifies it.
How soon will we see results?
Paid media shows signal within two to four weeks, though the first month is largely learning. Email and WhatsApp flows often pay back fastest. SEO and AI search are six-month plays - we'll tell you which of these your budget is realistically buying.
Do you do the photography and video yourselves?
Yes. Our creative co-founder is a certified photographer and directs the shoots, video and art direction in-house. It's an add-on rather than the reason to hire us - we're a marketing team first - but it does mean the creative is built from the strategy rather than briefed out cold. If you already have a studio you like, we'll happily work with them instead.
Who actually works on my account?
Strategy and reporting sit with the co-founders and are reviewed monthly. Execution runs through our standing specialists - paid ads, SEO, social, design, web and AI development - matched to your channel mix. You'll know who is doing what before you sign.
Do you work outside India?
Yes. We work across India and the USA, including SaaS and wellness clients in Texas, and we're used to running campaigns across both markets and time zones.
Start with the audit
Send us your current setup and we'll come back with a straight read on what's working, what isn't, and what we'd do first.
Book a call Selling physical product?