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What could a fixed funnel be worth?

Most accounts lose money between the click and the checkout. Set your numbers below and see the gap between a typical account and a tuned one - in rupees or dollars, on benchmarks for your market.

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35%
Business type Clicks cost very different amounts by sector, and so do conversion rates. B2B clicks are priciest and convert slowest; local services convert fastest.
Typical account An account converting at the average rate for your sector - where most accounts we inherit are sitting. -
Tuned funnel The same traffic converting at the upper end of the normal range - what better targeting, creative and landing pages usually buy. Not a best case. -
-ROAS, tuned Return on ad spend - revenue divided by media spend, before product costs.
-Orders / month
-Gross profit Revenue at your margin, minus the ad spend. The number that decides whether the channel is working.

Illustrative only, built on published benchmarks for cost per click and conversion rate in each market. It is not a forecast and not a promise - your real numbers depend on creative, competition, margin and what your site does with the traffic.

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We'll send these numbers with the assumptions behind them, plus what we'd look at first in an account like yours. No newsletter, no sequence.

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In plain language

What the numbers mean

Cost per click (CPC)

What one visit costs. In India a typical ecommerce click runs around ₹14; in the US closer to $1.20. B2B clicks cost several times more in both markets because the eventual deal is worth more.

Conversion rate

The share of visitors who buy. Around 1-2% is normal for Indian ecommerce and 2-3% in the US. Local services convert far higher because intent is stronger.

Contribution margin

What's left after making and shipping the product, before advertising. It decides the ROAS you need: at 35% margin you need roughly 2.9x just to break even.

ROAS

Revenue divided by ad spend. Useful, but never the whole story - a 4x ROAS on a 20% margin still loses money. Always read it next to margin.

Break-even ROAS

1 divided by your margin. At 50% margin you break even at 2x; at 25% you need 4x. Anything below that and more budget just loses money faster.

Why two ranges

The gap between the two bars is the part that is usually fixable - targeting, creative and the landing page. It rarely needs more budget, just a better funnel.

Want the real numbers?

Send us your account and we'll come back with what's actually happening in it - what's working, what isn't, and what we'd change first.

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